Benefits

Increase Website Conversions

Website video has been statistically proven to lift conversion rates. Presenting your core business message in the form of video content ensures that your key benefits are delivered in the shortest space of time, leading to increases in your website’s effectiveness.

Decrease Bounce Rates

It has been shown that you have, on average, 3 seconds to attract your visitor’s attention. Video content is compelling, and therefore visitors are less likely to leave your webpage (bounce). Put simply, it ensures you have time to deliver your message.

Increase Visitor Retention

Related to decreasing bounce rates, keeping a visitor on your site past the 15-25 second mark has been shown to dramatically increase the likelihood they will stay on your site, explore further and are more likely to reach your goal pages and take appropriate action.

Maximise Online Advertising Spend

We all know how expensive PPC traffic can be and how competition is growing and eating into your ROI. By increasing conversion rates and decreasing bounce rates you increase the effectiveness of your advertising, leading to less wastage and more “bang for your buck”.

Leverage Social Media Websites

By crafting engaging video content and distributing via YouTube you have the perfect platform to be able to spread your business message via social media websites such as Facebook, Twitter, LinkedIn, in turn all driving up your exposure on YouTube.

Creatively Deliver your Message

There is a real appetite for video content with today’s web users. It has always been a battle to engage visitors with text content, however if the video is kept short and succinct you stand a very good chance of delivering your core business message to every person who views the video.